Each year hundreds of people are caught out missing their flights due to not checking the departure boards in the airport to see what time their plane is leaving. In light of this BAA has launched a new service that will alert passengers by text message as soon as their flight has started to board.

With the increasing numbers of people neglecting to look at the boards, BAA decided to do something about it with this fantastic new free service. The system will work by the passenger signing up online to receive updates about their flight. These updates will then be sent free by text message to the passengers phone to alert them of their estimated departure time, any delays they may be experiencing and when their flight is actually boarding.

This new service will be available to all BAA passengers sometime in the near future and you will be able to sign up to it up to two hours before your departure. The new service has been designed to help passengers ‘relax and enjoy their time in the airport’ and to try and reduce the amount of people that are being left without flights due to missing the information available.

The free text service can also be used to send information on new shopping offers and opportunities in the airports, as well as foreign currency exchange rates that may be on offer.

This new service has met a very positive response from passengers that have trailed the new service and commented that it is very easy to use, informative and reliable. In the wake of the recent disaster opening of terminal 5 this new service is a step forward for British Airways.

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